In 2019, founder Carter Cote realized that strip malls were disappearing in his community. He also realized that its workforce consisted heavily of middle-wage jobs with predictable tasks.
Carter conducted a study on Santa Clarita's workforce and retail community, comparing the jobs most susceptible to automation and the jobs most prevalent in Santa Clarita’s workforce, while also comparing the sustainable emerging business models with community retailers. His findings were stunning: 38.57% of jobs in the Santa Clarita Valley have an average automation potential of 62.6%, and the majority of businesses in community strip malls failed to operate one of the six sustainable emerging business models.
SCV'S WORKFORCE IS OUTDATED.
Employment by Occupation in Santa Clarita 
 Santa Clarita, CA. (2017). Retrieved from datausa.io/profile/geo/santa-clarita-ca/#economy.
Top 5 Occupation Groups in SCV with Highest Automation Potential 
SCV'S RETAIL ECONOMICS ARE NOT SUSTAINABLE.
The 6 Emerging Business Models in 2030 
(*infographic below by Carter Cote)
 Ingilizian, Z., Donnelly, C., Executive Committee, & World Economic Forum. (n.d.). Retail for consumer industries: thinking outside the (brick-and-mortar) box. Retrieved from
With all of this in mind, our team wanted to dig deeper and to identify areas in which we could combat the outdated nature of our city. Our projects aim to provide solutions.
*Infographic by Carter Cote